In 1984, Winfrey relocated to Chicago to host WLS-TV's low-rated half-hour morning talk show, AM Chicago, after being hired by that station's general manager, Dennis Swanson. The first episode aired on January 2, 1984. Within months after Winfrey took over, the show went from last place in the ratings to overtaking Donahue as the highest-rated talk show in Chicago. The movie critic Roger Ebert persuaded her to sign a syndication deal with King World. Ebert predicted that she would generate 40 times as much revenue as his television show, At the Movies.[57] It was then renamed The Oprah Winfrey Show and expanded to a full hour. The first episode was broadcast nationwide on September 8, 1986.[58][59] Winfrey's syndicated show brought in double Donahue's national audience, displacing Donahue as the number-one daytime talk show in America. Their much-publicized contest was the subject of enormous scrutiny. According to Time magazine in August 1988:
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